Business delegation to China with Phil Hogan
Kerchev and Sons OOD had the opportunity to attend High Level Mission to China, which was part of the business offensive of Phil Hogan, European Commissioner for Agriculture and Rural Development.
The delegation was attended by 74 delegates from all over Europe. Kerchev & Sons OOD was the only company from Bulgaria invited to participate in the business delegation.
The EU High Level Mission to China was aiming to facilitate exchange and agreements between European and Chinese businesses active in the agri-food sector.
During the business trip, the representatives of Kerchev and Sons OOD had the opportunity to attend seminars on the characteristics of the local market and the consumer trends, take part in retail and field trips in Shanghai and Shenzhen, meet potential business partners from the local Chinese market and to visit SIAL Shanghai, one of the biggest trade fairs for food in China.